About Software Measurement Services

The SMS Team

SMS has an extensive network of highly experienced consultants working to SMS quality standards.

Many SMS consultants have contributed significantly to the development of industry standards at both national and international levels. They have been instrumental in establishing not only the ISO standards for functional size measurement (ISO 14143), but also have contributed to creation of the COSMIC sizing method (now ISO/IEC 19761:2003).

SMS consultants have participated in the Counting Practices Committees of the design authorities for IFPUG FPA, Mark II FPA and COSMIC and worked with the British Standards Institute (BSI) and the International Standards Organisation (ISO) Work Group 12. Currently, the national representatives on ISO WG12 for both the United Kingdom and the Republic Of Ireland operate as SMS consultants.

SMS Managing Consultant Tony Rollo contributes to the International Software Benchmark Standards Group and was instrumental in developing the ISBSGs Standard Benchmarking Process.

Many of the SMS team are frequent presenters at industry conferences such as the European SEPG, UK Software Metrics Association, SMEF, ITSMA, Software Best Practices, Process Improvement Forum, ACOSM, NASCOMM, Agile Edge, IEEE, BCS and SPIN events. Tony Rollo's speaking credentials include the Chinese Process Improvement Conference.

SMS Directors

P. GRANT RULE, Managing Director
SUE RULE, Director, SMS Rightshifting Programme

SMS Consultancy Team

Click the links below to view a profile of the SMS specialist team:

Peter FAGG, Software sizing and estimating

Roger GAMAGE, Culture change and CMMI

Francis KINSLER,

Graham LAWDER, Software measurement

Bernard LONDEIX, Software sizing and estimating

Bob MARSHALL, Flowchain senseii

Marie O'NEILL, Software sizing and estimating

Jill PRITCHET, Culture change and ISO

P. Grant RULE, Lean systems thinking

Dr. Anthony ROLLO, Software sizing and estimating

Chris WOODWARD, Value and performance measurement

Dr. Simon WRIGHT, Requirements Management

SMS Client Account Managers

SMS believes in partnering client organisations for the long term to deliver stable and sustainable improvements in software performance. All our clients have a dedicated client account manager who will work with you to identify needs and develop solutions.

The SMS Client Account Management team:

P. Grant RULE

Philip STANDING

Sue RULE